Package builder

Why a guide beats a price in an email

A number typed into a reply invites a negotiation. The same number set out next to what it includes, alongside a cheaper option the client does not want and a dearer one that makes the middle look sensible, invites a decision. Nothing else about your business changes. Only the framing does.

It also saves you writing the same email forty times a year, which is one of the quiet costs the effective hourly rate calculator tends to surface.

Three packages, one obvious middle

Mark one package as the popular choice and most people will take it. That is not a trick so long as it is true, and it usually is: the middle package is the one you designed to be the best value, so pointing at it saves the client the work of figuring that out.

Keep the inclusion lists short and comparable. Four or five lines each, in the same order, so the eye can scan across rather than read three separate paragraphs. If a line appears in every package, move it into the opening sentence instead.

Say what happens next

The most common failure in a pricing guide is a strong list of packages that ends without a next step. One clear sentence at the bottom, naming what the client does now and what it costs to hold a date, is worth more than any amount of design.

Where your data goes

Nowhere. The guide lives in your browser, a draft is kept in local storage so a refresh does not lose it, and the share link encodes the whole document into the part of the URL after the hash, which is never sent to a server. That is a deliberate design choice: your prices are not something we need, so the tool is built so we cannot have them.