Marketing
Photography Testimonials: Examples and How to Get Them
Ask within a week of delivery, ask three specific questions instead of 'any feedback?', trim for length with permission, and put the best quote next to your prices. Example testimonials and a request email included.
Christmas Mini Sessions: How to Plan, Price and Fill Them
Open Christmas mini session bookings in early October, shoot in the first three weekends of November and deliver before card print deadlines. Most US photographers charge $175 to $325, UK photographers £75 to £165.
Photography Sneak Peeks: How Many to Send and When
Send 3 to 5 images within two days for a portrait session and 10 to 30 within 24 to 72 hours for a wedding. What to pick, where to deliver them, and how to keep a sneak peek from raising the wrong expectations.
Photographer Client Gifts: What Clients Actually Keep
The best photographer client gifts are small prints of the client's own photos, sent at a moment they are not expecting. How much to spend, when to send, and what ends up in a drawer.
How to Get Photography Clients as a Beginner
The first ten clients come from a list of about forty people who already know you, and from local businesses that need photos on a schedule. Here is the outreach that works before you have reviews, referrals, or a following.
How to Run a Brand Photography Session
A brand session is a content shoot, not a portrait sitting. Here is how to plan, shoot and price a branding session a business can use for a year.
Photography Email Templates You Will Actually Reuse
The seven emails a photographer sends over and over, written out in full, plus the follow-up for a quiet enquiry and how to keep a gallery link out of spam.
How to Get More Referrals Without Turning Into a Salesperson
Referrals are the cheapest client acquisition you have, and most photographers still leave them entirely to chance. Here is how to build a system without it feeling transactional.
How to Write an About Page That Books Clients
Your about page is the second most visited page on your site and usually the worst written. Here is the structure that turns a browser into an enquiry.
Should You Watermark Your Photos? A Straight Answer
Watermarks stop almost no theft and quietly cost you prints and shares. Here is where one still earns its place, and what actually protects your work.
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