A photography FAQ page should answer the eight to ten questions that stop someone from booking: what it costs to start, what is included, how many photos they get, how soon, whether you travel, how the deposit works, what happens if it rains, and what to wear. Each answer should open with the direct answer in one sentence. And the questions belong where the decision happens, on your pricing and booking pages, rather than on a separate page nobody clicks.
The best source for the list is your own inbox. Open the last twenty enquiries and write down every question asked before the client booked. The ones that repeat are your FAQ. The ones that appeared once are not.
Which questions should a photography FAQ answer?
The questions a client needs answered before they can say yes. For most portrait, family and wedding photographers, that is this list:
- How much does a session start at?
- What is included in the price?
- How many photos will I get?
- When will I get them?
- Do you travel, and is there a fee?
- How do I book, and is there a deposit?
- What happens if it rains, or if we need to reschedule?
- What should we wear?
- Do you give the raw files?
- Can we order prints?
Add genre specific ones on top: "What if the baby will not settle?" for newborn, "Do you work with a second shooter?" for weddings, "Can we use the photos for advertising?" for brand work.
What do good FAQ answers look like?
Short, specific, and starting with the answer. Here are examples you can adapt by replacing the numbers with your own.
How much does a family session cost? Family sessions start at €350, which includes up to an hour at one location and 25 edited photos in an online gallery. Most families choose the €480 session, which adds a second location and 40 photos.
How many photos will we get? Between 25 and 40 for a one hour session, depending on the package. Every photo you receive is individually edited. You will not get near duplicates or frames where someone is blinking.
How long until we see the photos? Within three weeks for portrait sessions and six weeks for weddings. You will get a handful of previews within 48 hours.
Do you give the raw files? No. The edit is half of what you are paying for, and an unedited file does not look like my work. You get high resolution edited files with a personal print release, so you can print them anywhere.
What if it rains? I check the forecast two days before. If rain is likely, we move to the backup date at no cost, or to an indoor location if you prefer.
Is there a deposit? Yes, 30 percent of the package to reserve your date, with the balance due a week before the session. The deposit is not refundable, but you can move the date once if you give at least 14 days' notice.
Notice what the examples do. They give a number, they say what happens next, and they never make the reader email to find out. For the reasoning behind the raw files answer, see whether to give clients raw files. For the turnaround numbers, see how long editing actually takes.
How long should each answer be?
Between one and four sentences, around 40 to 80 words. The first sentence should answer the question on its own, so someone skimming the page still gets it. The rest adds the condition or the detail that saves an email.
If an answer needs more than a paragraph, it is not an FAQ item. It is a policy, and the FAQ should give the short version and link to the full text. The cancellation question is the usual example: one paragraph in the FAQ, the full clause in the contract. The cancellation policy generator will write that clause if you do not have one yet.
Should you put prices in your FAQ?
Yes, at least a starting price. A visitor who cannot find any number assumes you are expensive or will try to sell them something, and many of them leave rather than ask. "Sessions start at €350" filters out people whose budget is €100 and reassures the people whose budget is €400.
You do not need the full price list in the FAQ. Give the starting figure and what it includes, then link to the packages. The job of the FAQ is to remove the reasons not to enquire, and an unknown price is the biggest one.
Where should the FAQ go on your website?
On the pages where people decide. Put five or six questions at the bottom of your pricing or packages page, and a shorter set (booking, deposit, rescheduling) next to the booking form. A standalone FAQ page in the menu is fine as well, but on its own it is the page fewest visitors open.
Repeat the practical answers after booking too. The questions about what to wear, where to park and what happens on the day are better answered again in a welcome guide sent the day they book, because that is when the client actually needs them.
Does an FAQ section help SEO?
Less directly than it used to. Google stopped showing FAQ rich results, the expandable questions under a search result, on 7 May 2026, after limiting them to government and health sites since 2023. FAQPage structured data is still valid markup and does no harm, but it no longer earns extra space on the results page.
What still helps is the text itself. A page that says in plain words "family photographer in Leeds, sessions from £300, photos within three weeks" answers the exact questions people type and ask AI assistants. Write the questions the way a client would phrase them, include your town where it is natural, and keep the answers on a page that already ranks, which is usually your pricing page.
Which questions should you leave off?
Anything nobody actually asks. "Why should I choose you?" is a sales pitch in a question mark costume, and visitors skip it. So are "What is your style?" and "What camera do you use?", unless clients really do ask, and the second is better answered on the about page.
Cut anything that reads as a warning, too. Ten rules about late arrivals and unruly children make you sound difficult before the client has met you. Put those in the contract and the welcome guide, where they read as logistics.
If your site builder has an FAQ section, put it on the packages page, one click from a booking page that takes the deposit. Whatever you build it in, open your last twenty enquiries today, list every question asked before the client booked, and write the answers to the top eight using the examples above.
